We have learned that Senator Bill Nelson, D-Fla. does not intend to offer an amendment to the healthcare reform legislation to eliminate deductibility for pharmaceutical advertising. He had previously stated his intention to do so in a letter to the St, Petersburg Times and in a constituent newsletter.

The Senator has not disclosed reasons for his change of heart, but it is our belief that the strong response from the ad industry played a role in this decision.

Once again, deductibility seems to be off the table. However, it can easily and quickly return as we have seen before. We will continue to keep a close watch on lawmakers and keep you informed of any developments.

Thank you for your immediate and effective response. As always, do not hesitate to contact me if you have any questions.